Inner Demon
Case study coming soon. In the meantime, read about it out here.
/ Team
Emma Brigaud & Haley Kim
/ Skills
Product Design, Branding
/ Tools
Figma, Illustrator, Photoshop, Procreate
/ Timeline
10 Weeks
The Challenge
It’s no secret that we live in stressful times, and Gen Z—those born between 1997 and 2012—is a particularly stressed-out demographic. More than 91% of Gen Z adults say they’ve experienced at least one physical or emotional symptom because of stress (source), and 36% use emotional snacking as a coping mechanism.
The Opportunity
One of the phenomena emerging from this omnipresent stress is a treat culture. This presents a growing opportunity to create novel snacks that meet a demand for flavorful escapism.
We conducted a survey and one category of treats stood out: spicy snacks. Many consumers have a preference for spicy and sour snacks to relieve stress, finding the intense physical reaction provides a grounding distraction.
