Rumi
A Tool For Ruminators
When we ruminate, our thoughts are
like a snowball rolling down a hill, they
start small but can quickly grow into
something bigger and harder to control.
Keeping a pulse on subcultures for product innovation. Above: One user’s TikTok explaining concept of the subway shirt.
Product Demo Goes Viral
Leaning on my previous experience creating TikTok ads for DTC clients, I turned to the platform to post the product demo I filmed at midnight in the 77th st. station. By the time I was presenting my work the next morning, the post had 200k views and an active comments section. The video has since reached 933k views with a 766% engagement rate.
This project serves as an example of the benefits of leveraging social media for quick feedback to inform early prototyping. Commenters suggested changes to the form, proposed new use cases, validated the product and also questioned the concept in the context of male gaze.
Designed for Ruminators
Rumi is the tool for externalizing and making sense of your thoughts when you catch yourself “snowballing”. Record what’s on your mind, get insights in real time, and reframe your thinking with personalized feedback based on Cognitive Behavior Therapy (CBT) practices
